Microsoft brings a host of improvements to Windows Phone Marketplace

Lately there have been a lot of changes with regards to the Windows Phone Marketplace.

The most important change is that users can no longer install apps or games from the Zune PC software. You will need to use the Marketplace on the Web or phone.

Windows Phone web Marketplace in new countries

The web Marketplace is now available in the following countries: Bahrain, Bulgaria, Costa Rica, Croatia, Estonia, Iceland, Iraq, Israel, Kazakhstan, Latvia, Lithuania, Qatar, Romania, Saudi Arabia, Slovakia, Slovenia, Thailand, Turkey, UAE, Ukraine, Venezuela and Vietnam.

Also, starting from this month you'll need Windows Phone 7.5 to download apps from the Marketplace. Pre-Mango users will be able to browse the Marketplace but won't be able to download any new apps or update existing ones.

Microsoft is striving hard to make the Marketplace better. In an initiative to keep the Marketplace clean, Microsoft has chalked out a four-point plan. Here's a short summary:

  1. Microsoft will investigate and pull apps which misuse trademarks.

  2. Action will be taken against bulk publishers and developers who publish the same app to multiple Marketplace categories.

  3. A five-keywords-only rule will be enforced and irrelevant keywords will be deleted. This will result in refined and relevant search results.

  4. Apps that are racy or sexual in nature will be evaluated.

If things work out as planned, then we can hope to see a better Marketplace experience in the near future.

  Source: Windows Phone Blog · Windows Phone Developer Blog · Windows Phone Blog
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